Off the cuff

Content creation. This element of marketing strategy is one that many people dread and dislike because it is hard to come up with ideas.

South of Revelstoke, the geography of the Columbia River Valley changes subtly, from steep, forested mountains to gentler forested mountains. The mixture of tree species shifts into larch, fir and spruce, with fewer cedar and hemlocks, creating a feeling of space and expanse. The climate is drier, generally hotter and more volatile. Frequent thunderstorms boom over the lake, erupting in dark, violent crescendos. It’s impressive.   A ferry connects the highway south across Arr

The importance of an About You page

Making a marketing plan is relatively simple. The reason it feels confusing is because it surrounds itself in jargon.

Three strings walk into an empty bar. The bartender shakes his head. “We don’t serve strings here.” The strings leave. Five minutes...