Designing stories that travel
Let there be print
Paper has legs. It walks out the door, down the street, and ducks into a coffee shop on its way to the airport. Left behind, it waits patiently, flipping page corners until someone else picks it up. Reads.
People respond to the look and feel of paper. They can read it in bright sunlight or on a windy ferry. Paper can be folded, tucked under an arm, used to wrap gifts and sent in the mail. Readers can point to a story and say, “This is the place I was telling you about” or, “Check out this menu”.
Print has longevity. Who hasn’t picked up a shopping list from the street, read the items and wondered – who wrote this, where are they now, what were they shopping for, can I find them?
Read the fine print.
About us
​Catherine is a rare bird. Her background in print production brings efficiency and clarity to every print project. She is a stickler for keeping things crisp, balanced and vibrant.
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Jill is an early bird. She is up writing before anything stirs. A bookworm and word nerd, she is persnickety about pace, flow, mood and character. Details make the difference.
What people say
“mic + mac developed our website, logo, and social media. Based on my ideas, they brainstormed and produced a site that comprehensively describes the Alpine Specialists’ products and team. They received my feedback well and incorporated the changes I suggested.”
Craig from Alpine Specialists
“ This Ledger is really great, and well done. Fun stories.”
Greg from Boston
Visiting Sol Mountain
“ BTW, I am really enjoying the Ledger. I will share it with my friends. I show them the website, but it does not give the full story. The Ledger really speaks to the operation and experience.”
Kim from Vermont
Visiting Sol Mountain
Brands we've worked with
